Like the bluest of oceans, there is a depth and greater understanding of the meaning of eternal peace found here. It is a reminder that somewhere between the everyday and life’s most defiant moments, there is a void where we are comfortably and wholly ourselves. A calm in the chaos. A juxtaposition in the perennial aesthetic of our muse: playful, confident, unafraid, with a vibrancy and energy found through restless movement and clever composition. This is a snapshot of what it means to be relentlessly true to our essence.
Somewhere between heroic and antagonistic, our model flouts her inevitable ‘cool girl appeal’ in favour of her most authentic self. Shot in the studio with a collaborative team, this fun and energetic series relied on playful posing, styling cues and masterful lighting to tell this fashion story and find calm amid the chaos.
Creative Direction & Photographer: @katejadehill
Model: @lexietapper
Fashion: @hetty.appletonmiles
Photography Assist: @emilywhte
HMU: @aliceschneidau_hmua
Words: @tessapatrick
Styling Assist: @mollymason03
Step into a world where glamour reigns and the spirit of Studio 54 comes alive. This shoot captures the essence of the New York disco scene, celebrating the unforgettable diva aesthetic with a modern twist. Muse Cartia takes center stage, embodying the bold energy and seduction of the era. Playful lighting dances across the images, reflecting the vibrancy and excitement of the nights spent on the dance floor. Each frame invites you to experience the allure and exuberance of a time when self-expression and style knew no bounds.
Creative Direction & Photographer: @katejadehill
Model: @cartiamallan
Fashion: @chloehoganstyling
Photography Assist: @emilywhte
HMU: @demimakeup_
Launched in 2019, COCOON is a London-based subscription service for luxury bag lovers. A Membership model, allowing customers to unlock access to the COCOON collection, with bags to suit every style, occasion and personality. It’s a sustainable and circular approach way to indulge in variety and newness, within the luxury space.
Full creative rebrand, including logo, new website and directional campaign shoots. Creating a visual identity that represents a fresh, fun and playful twist on luxury. Forging a brand that is visually engaging, and people want to be ‘a part of’. An identity where members and friends of the club, can be inspired by their revolving bag wardrobe.
Creative Direction & Branding: @katejadehill
Brand: cocoon.club | @cocoonclub
Art direction for creative ecommerce shoots for MOOCHI’s Jewellery line. Heightening overall conversion on product pages, up keeping a premium aesthetic and showcasing the product in the best light. This creative concept was all about fine jewellery and how it accessorises us like a second skin. Jewellery itself is personal, so I wanted to showcase this very idea, by creating a shoot that felt intimate yet, demure.
Creative Direction & Photographer: @katejadehill
Brand: www.moochi.co.nz
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